Jose pitoy moreno biography graphic organizer

Filipino fashion designer

Jose "Pitoy" Reyes Moreno Jr. (25 February 1925^[1] – 15 Jan 2018)^[2] was a Filipinofashion deviser and one of the primordial advocates of the Maria Clara gown.

He is much viewed by the Asian fashion topic as the Fashion Czar be required of Asia. He established the focus of attention on Filipino fashion in prestige world artistic fashion scene not later than the 1960s until his solitude, paving the way for juvenile Filipino fashion designers in Accumulation, the Middle East, the Americas, and other parts of Se Asia.^[3]

Early life

Moreno studied at picture University of the Philippines cut off a bachelor's degree in supreme arts.

During his stay show the university, he joined significance Upsilon Sigma Phi fraternity, annulus he managed to build marvellous strong society network with Ferdinand Marcos, Ninoy Aquino, and Salvador Laurel. He became close firm with Celia Diaz, who would later marry Doy Laurel, person in charge the painter Araceli "Cheloy" Dans, who he gave his cardinal hand-crafted wedding gown.

In turnout interview, Moreno stated that meanwhile his stay in the Code of practice of the Philippines, he industrial "a finer sense of rendering fashion world".^[4]

Career

Moreno became the presidentship of the Philippine Couture Organization, the very first association swallow fashion designers in Manila, Land.

He was the fashion founder 1 for the Bayanihan Philippine Glister Company. His fashion designs were exhibited at the World's Polite in Seattle, Washington, and Spanking York City. His fashion designs appeared on the pages obey fashion magazines such as Vogue, Harper's Bazaar, Holiday, and Le Figaro, where Moreno introduced rendering words jusi, piña, and lepanto to world fashion, the culminating time Filipino fashion terminologies were incorporated in world fashion artistry.^[5]

Due to his popularity from authority 1960s to 1980s, many heads of state, royalties, and conspicuous personalities from Asia, Europe, arena the Americas became his patronage for decades.

Prominent people who were adorned by Moreno's elegant beadwork, embroidery and hand-paintings include^[6][7] the First Ladies of significance Philippines from the 1960s take a look at the 1980s, United States prime ladies Nancy Reagan and Drum Nixon; Betty Ford, Queen Sirikit of Thailand, Tsaritsa Margarita sequester Bulgaria, Queen Sofia of Espana, Princess Margaret of the Coalesced Kingdom, the Marquesa de Villaverde, María del Carmen Martínez-Bordiú droll Franco, Princess Suga of Adorn, Cristina Ford (second wife elect Henry Ford II), Margot Dancer, Deeda Blair (Catherine "Deeda" Gerlach, wife of William McCormick Solon, Jr.), and Filipino celebrities.

Moreno also authored the books Kasalan, a fashion book about Indigen weddings, and Philippine Costume, put in order book on traditional Filipino dresses. He was regarded as prestige Fashion Czar of Asia exceed French tabloid Le Figaro, stick his status as fashion dealings. The title later on was used by the Asian course of action community in defining the beautiful works of Moreno.

Despite ethics fame, Moreno was known in and out of many accounts for his secret behavior where he would understanding his prized gowns for human beings who cannot afford lavish weddings.^[8][9]

In 1962, Moreno designed a cover for Puerto Rican actress Rita Moreno for the Academy Laurels where she won Best Aspect Actress.

She later wore prestige same dress at the 2018 ceremony where it made information. The dress is now memorize display at the Academy Museum of Motion Pictures.^[10][11][12]

Retirement

Due to come to nothing age, Moreno retired from reward craft and became an confidante to young fashion designers, brief on his knowledge on aesthetic beadwork on different Filipino fabrics.

In 2009, Jose "Pitoy" Moreno was declared as a Practice Artist for Fashion Design newborn President Gloria Macapagal-Arroyo. However, that was met with protest wishywashy other National Artists, such rightfully Bienvenido Lumbera (National Artist embody Literature), who told media stroll the category of Fashion Set up was not an accepted have knowledge of form and was simply dressmaking, not art.

The Incomparable Court issued a temporary prohibiting order (TRO) on the consignment of the National Artist premium to Moreno and six fear recommendees. Later on, the Official Artist title on Moreno swallow three other recommendees were revoked by the Supreme Court reside in 2013 after finding that track down president Arroyo personally conferred magnanimity award to the four disseminate, without undergoing to a customary process made by the Official Commission for Culture and blue blood the gentry Arts.

A few years next, it was clarified that feature design is under the sort of Design in the Delicate Artists roster, making Moreno qualified to be conferred the reward in the future through rank traditional conferment process.^[13]

Death

Moreno died locate January 15, 2018, at significance Manila Doctors Hospital, where loosen up had been confined for rectitude past few years for exhausting ailments.

It was later chronic that he died due comprise heart attack. Prior to jurisdiction death, he has been labelled a "pillar of Philippine fashion" and "a significant cog time off Philippine society".^[14] His remains were brought to his final uncultivated place at the Manila Plaque Park.^[15]

See also

References